Ascend CASE STUDY
Pagedeck is a no-code landing page builder built for eCommerce marketers, providing an intuitive platform for creating high-converting, fast-loading pages without technical know-how. The platform eliminates traditional design hurdles, letting marketers focus on creativity and strategy rather than on tech issues, making it an indispensable tool for agile digital marketing.
Pagedeck wanted to expand its user base through a viral social media campaign. Their goal was to generate high organic engagement on LinkedIn and Twitter while converting this engagement into new platform sign-ups. Offering a valuable free tool was key to the campaign, but simply creating content wouldn’t suffice; Pagedeck needed a comprehensive strategy to build momentum, resonate with the target audience, and seamlessly turn social interactions into user acquisition.
Ascend Labs developed a detailed social media campaign strategy with several core elements to support Pagedeck’s goals:
Founder-Led Content: Ascend Labs launched the campaign by enhancing Pagedeck’s social presence through founder-led posts. These posts highlighted the founder’s expertise, industry insights, and personal experiences, helping position Pagedeck as a thought leader. This approach built credibility and fostered a loyal following, creating an engaged audience ready for the campaign launch.
A robust engagement strategy involved consistent posting and active interaction with followers, building a vibrant community and encouraging discussions around industry trends. This effort primed Pagedeck’s social profiles as hubs of conversation and knowledge-sharing, ready for the campaign launch.
The campaign’s centerpiece was a short video introducing Pagedeck’s free tool. Designed for shareability, the video quickly conveyed the tool’s benefits in an engaging format that resonated with Pagedeck’s audience and encouraged sharing.
Campaign Launch: With a carefully timed launch across LinkedIn and Twitter, Ascend Labs maximized reach by using strategic hashtags and tagging industry influencers. This multi-pronged approach was designed to trigger social media algorithms, boosting visibility from the start.
Real-Time Analytics: Ascend Labs closely monitored engagement and reach, adjusting the campaign in real time based on performance. This allowed them to optimize post timing and refine content for peak audience engagement.
Prompt, personalized responses to interactions ensured users who engaged received immediate support and access to the tool, maintaining campaign momentum.
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The campaign achieved over 150,000 organic impressions, amplifying Pagedeck’s visibility within the eCommerce and digital marketing sectors and boosting brand recognition.
User Engagement: High-quality engagement spurred conversations around eCommerce trends and landing page optimization, establishing Pagedeck as a facilitator of industry dialogue and attracting further interaction.
The campaign drove hundreds of new sign-ups, validating the value-driven approach and positioning Pagedeck for growth with a new, engaged user base.
The campaign significantly raised Pagedeck’s profile, leading to more industry mentions, inbound inquiries, and increased search traffic for brand-related terms.
Ascend Labs’ strategic approach in creating a viral campaign for Pagedeck not only increased brand visibility but also achieved remarkable user growth. The combination of founder-led content, a compelling free tool, and real-time engagement underscored the potential for B2B companies to leverage social media in driving business growth and establishing market leadership. This case study illustrates Ascend Labs’ ability to craft impactful, results-oriented marketing strategies, offering a valuable blueprint for SaaS companies aiming for similar success.
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